Personal Branding Archives - Career Horizons

4 02, 2024

Layoff Messaging & The Viral Termination Video

By Matt Youngquist|2024-02-04T17:28:56+00:00February 4th, 2024|Job Searching|1 Comment

As many of you might have noticed, there's a fast-growing trend taking place where people who have been impacted by a layoff are turning almost immediately to social media to share the news about their job loss—and spread word about their sudden employment availability. Sometimes this communication takes the form of a quick tweet, Facebook blurb, or LinkedIn posting containing a few sentences about a RIF event—and the individual's reaction to it—and in other cases, [...]

10 07, 2019

Forget Being a Generalist: Be a Multi-Specialist!

By Matt Youngquist|2019-07-10T19:36:26+00:00July 10th, 2019|Changing Careers, Job Searching, Personal Branding, Resumes|Comments Off on Forget Being a Generalist: Be a Multi-Specialist!

Once upon a time, you'd ask a person what they did for a living and they'd likely tell you they were in sales. Or marketing. Or accounting. Or technology. Or one of several other common, easily-identifiable career categories. These days? Well, thanks to the increased "consumerization" of the labor market and the resulting hyper-specialization of most job functions, it's hard to find people who fit these generalized career boxes any longer. And if they do [...]

22 11, 2017

The Single Word That Landed Somebody a Job

By Matt Youngquist|2017-11-22T19:00:51+00:00November 22nd, 2017|Interviewing, Personal Branding|2 Comments

From what I've witnessed in conducting role-play interviews with hundreds of clients over the years, the vast majority of professionals today seem to believe that the purpose of an employment interview is to "show the employer that I can do the job." With all due respect, I disagree. I think this is a dangerous oversimplification of what really goes on during the hiring process. And I maintain that if the average job hunter stops and [...]

20 01, 2016

Photos, First Impressions & Branding

By Matt Youngquist|2016-10-20T17:37:26+00:00January 20th, 2016|LinkedIn Tips, Personal Branding|Comments Off on Photos, First Impressions & Branding

When it comes to one's professional marketability and success in landing new opportunities, there are obviously a ton of different components that factor into the mix. Without question, education and experience play a critical role. So does networking. And one's resume. And the degree to which one is able to consistently produce great work and demonstrate this to potential employers via references, recommendations, and tangible work samples. One small piece of the equation that often [...]