Recently, I've had the good fortune to become acquainted with communications coach Keith Ferrin, of True Success Coaching, who was kind enough to come in and share some thoughts with a group of my clients on how to supercharge their effectiveness as communicators. The #1 point Keith emphasized to the audience?  It was that when you communicate without purpose, and fail to clarify the specific reason/purpose/agenda of your message ahead of time, you're merely engaging [...]