Got another Internet-based “power tool” to pass along, if you haven’t already heard of it!  The website is essentially a “social media search engine” that stands to become a valuable part of any serious job seeker’s repertoire, since it can help you sleuth out some great background information on the various executives you’ll be interviewing with — as well as tap into some deep, thought-provoking discussions on thousands of business topics, in general.

Here’s a more detailed description of the site’s capabilities, taken directly from the site itself: “ is a social media search tool that allows users to search for conversations surrounding the topics that they care about most.  Whether it be your favorite sport, favorite food, celebrity, or your company’s brand name; can help you join in on the conversations that you care about most. Our search and sorting algorithms combine data taken from over 60 of the internet’s most popular social media gateways.  We take this data and display it to you through our carefully designed interface that harnesses the power of AJAX to give you a seamlessly well organized user experience.”

I suppose the non-engineers among us don’t really need to know that least part, about AJAX, but you’ve got to give the owners of the site credit for being thorough!

As for how to integrate this tool effectively into your own job search campaign, I’d recommend you first save it as a “bookmark” or “favorite place” and then get into the habit of running any contact/company names through it, prior to upcoming interviews.  In fact, just to get the hang of it, you might try searching right now using the names of 5-10 executives or influential folks you’ve worked with in the past, just to see if anything shows up.  Alternatively, you could also search on some specific topics (e.g. employee retention, business intelligence, financial analysis, cloud computing, etc.) that are closely related to your background and field of expertise, just to see what kind of information is out there on the social media channels.

One tip, though.  When searching for any company, topic, or contact name containing more than a single word, make sure to encase your search phrase in quoteation marks (i.e. “matt youngquist” instead of matt youngquist) so that the search looks for your keywords together, as a single phrase, as opposed to seperately.  You’ll get far better results…